ABOUT

the

creator

As a child I loved fashion because of the ability to express myself through wacky outfits. My dream was to have a clothing brand of my own one day. This past winter I was looking at sweatshirts in the mall and I became frustrated seeing $60+ sweatshirts that I would never pay that much money for… From then on I started designing these hoodies for myself and after showing them to my friends, I decided it was time to create a brand. In design school I thought I had exhausted my creativity, but these hoodies came into my life and fueled my energy like never before.
I feel that the purpose of fashion is not necessary for everyone to be in love with what you're wearing (although it's a plus!), but for people to really look at the clothing and think about the designer’s message. RAINE clothing embodies positive expression and affirmation.  Each  hoodie has intentional designs with good quality but an affordable price. With this in mind, I hope everyone finds something from RAINE that speaks to them!

 

made with love,

Julia Raines